The main objective of this project was to revamp the visual identity of Olay Pureset, the brand’s new icon product.

 

The updated direction shifts the core message from hydration to resiliency—highlighting the skin’s ability to become stronger and build a more resilient barrier after using Olay Pureset.

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Light streaks and Olay’s iconic circular motif were employed to symbolise resilience, protection, and a strong skin barrier, while nano/DNA graphics conveyed efficacy and a science-forward approach.

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.