Collaborated with OLAY to develop a premium body wash lineup for the China market.

 

With a focus on radiance, hydration, and highlighting Hyaluronic Acid as the hero ingredient, the design direction centred on a white-to-gold gradient to evoke the product’s luxurious texture and formulation, complemented by holographic foil detailing to express luminosity.

The project encompassed packaging for six body wash SKUs, followed by design explorations for a foaming body wash and packaging for four bar soap SKUs.

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.