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aio skincare

Art Direction, Brand Identity, Packaging Design

 "aio", short form of all-in-one, tackles every skin concerns in one product; simplifying the beauty regime thanks to potent formulation.

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Japanese inspired design approach was taken with the use of teal blue color to represent "zen" notion of aio as a Japanese brand. Bright orange color was chosen as a secondary color to represent the idea of potency, science forward and giving the edgy touch; fitting for the modern women as the target audience.

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aio skincare is now widely sold and can be found at Watsons Hong Kong and Malaysia, marking its territory as the biggest co-collaboration between P&G and AS Watsons in December 2021.

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Project completed during the employment with Agence Chic, together with Amanda Teo and Bastien Renard. The works shown all copyrighted by the company.

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aio Skincare launch media coverage at Hong Kong and Malaysia

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