
The Dalmore CNY 2025
Art Direction, Key Visual
Inspired by the modern elegance of the limited-edition packaging of The Dalmore, these visuals bring the brand’s signature ribbon motif to life with a dynamic, flowing composition. The gracefully intertwined ribbons create a sense of movement and celebration, reinforcing the whisky’s refined craftsmanship.
Designed as the perfect gift for Lunar New Year, the visual extends the grandeur of the packaging, elevating its premium appeal while adding a deeper message of generosity and the spirit of gifting.
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Project completed during the employment at WEPURPLE.
The works shown all copyrighted by the company.
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Work was completed together with Tof Chung and Vanessa Yeoh. Managed y Cassandra Wong, Hwang Ji Ah. 3D rendering and retail by Bastien Renard.



Key Visual for Dalmore King Alexander III and 18YO CNY 2025 Edition