Jura Whisky collaborated with WEPURPLE Singapore to design a special Lunar New Year Limited Edition packaging, inspired by the festivities of the Year of the Snake.

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The concept combines the brand’s heritage with the spirit of celebration, featuring a backdrop that pays homage to Jura’s island terroir. Fireworks take centre stage as the primary visual element, capturing the vibrancy and joy of the Lunar New Year while maintaining a refined, premium aesthetic. This was further elevated with copper foil detailing, adding warmth, luxury, and festive sophistication.

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The scope of work extended beyond the bottle sleeve to include VAP (Value-Added Packaging) designs, as well as adaptations of the graphics for digital assets across social media and e-commerce platforms, ensuring a cohesive visual presence throughout the campaign.

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Project completed during the employment at WEPURPLE.

The works shown all copyrighted by the company.

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Work was completed together with Tof Chung, Vanessa Yeoh and Alvin Ling (Animation), and Bastien Renard (3D rendering).