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Clé de Peau

Key Radiance Care

TREX

Art Direction, Illustration, Visual Identity, Packaging Design, Key Visual, UI Design

Initially conceived as a graphic design project to create a series of sleeve designs for the TREX bundle (Shilla, CDFG, and Lotte), the scope later expanded into developing Key Visuals for each Duty Free partner.
 

Clé de Peau Beauté—meaning “the key to your skin”—is dedicated to revealing the inner radiance of the complexion. For the Key Radiance Care TREX, the creative direction explored the interplay between luminosity and the spirit of travel, envisioning a journey that soars through the sky, past glimmering skyscrapers, and into realms beyond.

Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.

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Design explorations

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Art direction for Clé de Peau Key Radiance Care TREX visual. Retouched by Les Ateliers.

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TREX Limited Edition sleeves, especially designed for Shilla, CDFG and LOTTE

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A WeChat mini programme attempted to make the activation more seamless and science forward.

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