The brief from Appleton Estate was to design a premium three-pack gift box for the core variants of the Appleton Estate range, exclusively for the Canadian market. The goal was to capture shoppers’ attention, prompting purchase while embodying a premium yet joyful feel in line with the brand’s BVI.

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The design adopted an illustration-led approach, featuring the brand’s iconic Doctor Bird and the Appleton Estate distillery. Bold colours, rich detailing, and premium finishes were employed to create a distinctive and compelling presentation.

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Project completed (not published yet) during the employment at Agence Chic. The works shown all copyrighted by the company.

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Work was completed together with Maxime Dufoix, Menglong Li, Frederic Teysseire, Iman Najwa for (3D rendering).