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The Glen Grant Lunar New Year 2026

Art Direction, Packaging Design, Illustration

For Lunar New Year 2026, The Glen Grant presents a limited-edition packaging that pays tribute to the zodiac animal of the year: the Horse—a timeless symbol of strength, freedom, and noble spirit.

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The central visual features a majestic horse draped in a ceremonial cape, inspired by classical equestrian regalia and reinterpreted through a contemporary lens. The cape becomes a storytelling canvas, subtly embedding The Glen Grant’s brand elements and heritage motifs within its surface—transforming tradition into a refined visual narrative rather than overt decoration.

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The illustration approach is intentionally simple and elegant, rendered in fine line work with a monochromatic palette.  The contrast between the powerful form of the horse and the delicate detailing within the cape creates a balance of strength and sophistication, echoing the character of The Glen Grant whisky itself.

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This Lunar New Year edition celebrates prosperity and forward momentum, while remaining true to the brand’s understated luxury—where craftsmanship, heritage, and modern refinement coexist in quiet confidence.

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Project completed during the employment at WEPURPLE. The works shown all copyrighted by the company.

Done together with Tof Chung, Alvin Ling.
Project managed by Hwang Ji Ah.

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