Bvlgari
Rose Goldea EDT
360 Activation
360 Activation, Illustration. Online to Offline Experience, UI Design, Social Media Content
Bvlgari introduced Rose Goldea Eau de Toilette to its product portfolio and sought a pop-up activation to celebrate the launch.
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Centred on the concept of a “Flower Market,” I collaborated with the team to visualise a seamless online-to-offline consumer journey, designing the UI for a WeChat mini programme and creating social media assets to support the pop-up activation.
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Unpublished project (pitch) during the employment with Agence Chic. The works shown all copyrighted by the company.
Bvlgari Pop Up Store, 3D Render done by Sarah Brossard
Bvlgari Social Media Feed
WeChat Mini Programme with 360 navigation is introduced to create compelling and interactive experience. Within 1 app, consumers can play the game to win rewards, learn about the product, shop the new EDT online (led to e-commerce or brand's website) and turn on AR map for interactive experience (online to offline).
