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Guerlain

Abeille Royale

Changi TREX

Illustration, Brand Identity, Packaging Design

Developed an exclusive sleeve design for Guerlain’s best-selling Abeille Royale line, available only at Shilla Duty Free.

Guided by the concept “Travel the World with Guerlain,” the design incorporated travel-inspired graphic elements—such as vintage trunks, passport stamps, and iconic Guerlain brand motifs—blending them seamlessly into the packaging.

The aim was to create a fresh and youthful aesthetic while preserving Guerlain’s signature brand codes and luxurious image.

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Project completed during the employment with Agence Chic. The works shown all copyrighted by the company.

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Initial proposals, explorations on illustration / graphic that conveys the idea of travel.

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Final sleeve design

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